Conceptualized, designed, and developed new scalable digital ventures for the in-house venture studio of Essity by identifying and responding to previously unmet or underserved needs.

Initiatives and key results:

• Data-Driven Design: Collecting, synthesizing and leveraging big data sets to pinpoint unmet needs at scale from internal and external sources – validating trends through individual interviews.

• Rapid, Iterative Proposition Testing: Drafting and re-drafting value propositions to test with consumers or B2B partners via digital A|B testing, surveys, and one-on-one sessions.

• Leading Concept to Launch: Led the development of two promising value propositions from concept testing through to in-market prototype testing and launch creating promising new digital growth vehicles for Essity.

Designed and implemented a first of it’s kind design thinking idea incubation program for one Europes premier life science research institutions, helping startup founders in the space translate their ideas into marketable products and services.

Initiatives and key results:

• Prototype to Understand: Developed engaging human-centred design programming, enabling non-designers to communicate their ideas visually and develop iterative prototyping capabilities.

• Design Mentorship: Mentored startup founders in the use of immersive, empathy-driven user research protocols to validate the needs of their prospective users.

• Cross-Functional Implementation: The BIH has now implemented this design-driven approach across their funding lines to accelerate their success and increase time-to-market.

Enabled global client firms to experience and integrate design as a strategic process through strategic co-creation and innovation facilitation. Clients included Weber Grills, Ottobock, BBBank, and John Deere.

Initiatives and key results:

• Brand, Identity, Storytelling: Combined active listening and information architecture approaches to help partners develop, understand, and build their brands.

• Journey Mapping: Used immersion, observation, and other user research methods to help partners visualize and understand their user journeys and identify novel opportunity areas.

• Futures Thinking: Workshopping and positive provocation to assist clients in actively engaging with the near and far futures of their customers.

Leveraged my background in business and interest in strategy and futures to help client firms understand the needs of their customers, implement design-driven processes to meet those needs, and identify opportunities to grow.

Initiatives and key results:

• Human centred design processes: Quantitative and qualitative user research (structured and semi-structured interviews, survey creation etc.), collection into analysis tools (Dovetail, Airtable etc.)

• Trend analysis: Market research and competitive analysis to spot areas of opportunity and over-saturation

• Collaboration for Success: Workshop, sprint, and co-creation design and facilitation for partners to engage with the design process and build actionable roadmapsInsights to actions: Insight generation, report development, and client-facing presentations leading to data-driven decision making

Responsible for bridging the gap between our customers and the product team to ensure that the touchpoints across the customers’ journey were engaging, efficient and effective.

Initiatives and key results:

• Leveraging User Feedback: Created and formalized a user feedbacking database to centralize our feedback process

• UX Performance Optimization: Tracked changes across the product and their impact on key UX metrics, creating a real-time understanding of UX and product health

• Insight Synthesis: Synthesized user stories and feedback into actionable insights for the development team

• UX Strategy Development: My work helped the company be more proactive and data-driven when considering long term UX and product strategy

user & market research, concept development, service & venture design, rapid prototyping, ux/ui design

Focal Areas:

• Digital Strategy
• Innovation & Management
• Economics & Finance